January 18, 2021

Envisics nabs $50M for its in-car holographic display tech at a $250M+ valuation

The jury is still out on what might become the most viable business models for augmented reality technology, but in the meantime a startup out of the UK is betting one big area will be in vehicles, in the form of holographic displays. And today it is announcing a significant round of funding from strategic investors to fill out its vision (so to speak).

Envisics, which brings together technologies like computer vision, machine learning, big data analytics and navigation to build hardware that integrates into vehicles to project holographic, head-up displays providing enhanced “dashboards” of information to drivers — with features like mapping, navigation guidance and hazard warnings — is today announcing that it has raised $50 million in a Series B round of funding.

Dr. Jamieson Christmas, the founder of the company, said in an interview that the funding is being made at a valuation of over $250 million,

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