Are Media has made its first big hire since rebranding from Bauer Media with Andrew Beecher joining the publisher as CEO of its automotive division.
Beecher was formerly the CEO of Car Advice, a role he stepped down from in 2019 after more than five years.
The announcement comes as part of a strategic refocus for the publisher’s automotive arm, with Are Media CEO Brendon Hill saying Beecher will look to build the business as a standalone entity.
“Andrew is a proven leader with a passion for automotive audiences. He has a track record in transforming automotive media properties and we see a strong future for these brands that require a specialist focus within the wider Are Media portfolio,” said Hill.
“With that in mind, Andrew has the mandate to establish the automotive brands division as a