January 27, 2021

Portland Trail Blazers’ Damian Lillard enters the car dealership game

Portland Trail Blazers guard Damian Lillard has partnered with Brian Sanders to open Damian Lillard Toyota in McMinnville.

While Lillard having his name attached to a car dealership is certainly notable, the hook here is that the business seeks to reinvent the car buying experience.

The site, referred to as the “Lillard Toyota Campus,” features more than just motorized vehicles. There’s a ping pong table, several pop-a-shot hoops, and black and red decorated donuts representing Lillard’s jersey number.

“The goal was to make a car dealership that didn’t feel like a car dealership,” Sanders said.

Sanders and Lillard met during his rookie season (2012-2013) and have been friends ever since. Sanders, formerly the general manager at Dick Hannah Toyota, said he and Lillard wanted to create an environment where people wanted to hang out even if they weren’t seeking to buy a car.

During the planning process, Lillard, according to

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