It takes nothing more than a glance at a busy parking lot or a quick scroll through a handful of online car configurators to see which colors are the most popular for new cars in America. For those who relish the full spectrum of the rainbow, it’s dire. The most popular color, according to data provided by iSeeCars.com, is white, followed closely by black. Then gray, then silver. It’s all very monochromatic. These grayscale tones constitute 77.1% of the total.
The first vibrant shade to make an appearance on the list is red at No. 5 with just over 10% of color share. Blue is next at 9%, and then things fall off dramatically. To put the lack of color into perspective, we put together this quick pie chart. Naturally, each slice is colored to match its automotive hue.
We know some of those slices of pie are pretty dinky,