NEW YORK (Oct. 1, 2020) – Brompton Bicycle, the London-based manufacturer of the iconic Brompton folding bike, has selected OutsidePR as its public relations agency of record. OutsidePR will manage Brompton’s public relations and communications strategy in North America—targeting cycling, outdoor and consumer lifestyle media with a focus on the brand’s deeply-rooted mission in cycling advocacy.
“Brompton bikes are truly for everyone. Whether you’re an everyday commuter or just looking for new ways to explore your city, a Brompton makes cycling easy and accessible,” said Peter Yuskauskas, vice president of marketing and retail for Brompton North America. “Our partnership with OutsidePR utilizes its diverse scope of media relationships, and we look forward to telling our brand and product stories to new and seasoned Brompton fans as we look toward another year of growth.”
Known as the largest bike manufacturer in the United Kingdom, the Brompton Bicycle was founded in London