January 24, 2021

9 automotive ad campaigns that either sizzled or fizzled

a group of people riding on the back of a car: Brandan Gillogly

© Provided by Hagerty
Brandan Gillogly

Brandan Gillogly

The new car business is incredibly competitive. There are a dozen or more companies all vying for customer dollars, doing their best to build a compelling product. Even if a company were to build the perfect vehicle for a buyer, marketing is how the message gets out. To make that connection, advertisers have come up with all sorts of outlandish gimmicks, pitches, and commercials.

As we’ll elucidate in this highly scientific study, sometimes great commercials can lend new life to a model or help establish the identity of a brand. Others, well, can become punchlines.

Joe Isuzu

This marketing campaign centered around a smarmy car salesman character, played by David Leisure, asserting wild claims about the Isuzu vehicles he was pitching. The spots were lighthearted but filled with actual information about the cars; you just wouldn’t get them from Joe Isuzu himself.

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