More Car Shoppers Than Ever Want to Shop Online, Despite Decreased Concern Over COVID-19 Exposure
Vehicle Shopper Concerns Due to COVID-19
COVID-19’s Impact on Likelihood to Purchase
COVID-19’s Impact on Vehicle Shopping Habits
SANTA MONICA, Calif., Oct. 12, 2020 (GLOBE NEWSWIRE) — TrueCar, Inc., the most efficient and transparent online destination to find a car, released the fifth wave of its study into the impact of the pandemic on vehicle shopping and vehicle shoppers’ needs, six months into the COVID-19 pandemic.
“At the six-month marker, it’s encouraging to see that fewer shoppers now report being less likely to purchase a vehicle due to the pandemic than at any point during our research series,” said Wendy McMullin, Head of Research at TrueCar. “Shopper concerns over vehicle affordability