Automotive companies are laser-focused on the future. General Motors, Ford, Mercedes, and VW, for example, are gathering resources to invest in electric vehicles, to ensure that Tesla does not walk away with all the customers.
Car companies fill their new vehicles with technology, a lot of which is probably never used. To be fair, there are certain technologies such as lane departure alerts, blind-spot monitors, and rear cameras that are making driving safer. With Alexa, Siri, Sirius, and all sorts of streaming, weather, and traffic, vehicles are now rolling information and entertainment theaters.
With all of these modern accessories, why is it that the established automotive companies are still mired in the mindset of the 1950’s when it comes to selling these amazing vehicles to customers?
Instead of changing approaches to customer sales, the established car companies and their dealers still see new customers as “conquests.”