January 23, 2021
car

How the customers gave Chey Car a lift

When an underinsured driver took Chey Eisenman off the road, her customers were there to give her a lift.

It had been a rough 2020 for Chey Car, the beloved Twin Cities car service Eisenman founded during one recession and kept running through a pandemic, recession and the rise of ride-shares.

Business was down as much as 90% as the pandemic cratered corporate travel. But Eisenman, a former cabdriver, had a loyal customer base who knew they could rely on her for a ride to the airport at 6 a.m., or a ride home from a concert at midnight, or for the long drive down to Mayo Clinic. Even when corporate accounts dried up, her customers booked enough rides to pay the bills.

Until last month, when the accident that wrecked Chey’s car nearly wrecked Chey Car.

“Already, it’s been sort of a traumatizing year,” Eisenman said. “Fast-forward to some

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Mercedes targets wealthy customers as it expands electric vehicle plans

Mercedes will focus on building cars for wealthier customers and cut a fifth of its costs over the next four years to finance new electric models, the German automaker said, as it seeks to catch up with US rival Tesla.

At a virtual conference for investors on Tuesday, the Daimler subsidiary said it would grow its super-luxury Maybach and G brands, as well as its AMG sports car division, and develop emissions-free versions of vehicles in those ranges.

It also announced the development of a bespoke platform for small and medium-sized battery-powered vehicles, called MMA, which will compete with the architecture on which Volkswagen’s ID. 3 is built.

Daimler already has a similar platform for larger cars, known as EVA.

The premium manufacturer’s shares have staged a strong recovery in recent weeks, returning to pre-coronavirus levels as investors hailed the resilience of demand for premium products and encouraging sales data

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