- When Ford dropped Aston Martin in 2007, the luxury carmaker pivoted to keep up engine innovation and design, resulting in a technical partnership with Mercedes-AMG to source the eight-cylinder engine for the 2020 Aston Martin DB11 V8.
- While the DB11’s high-income segment might raise concerns about individuality, Aston Martin reprogrammed the motor’s computer controls, changed its intake, and massaged the exhaust to maintain its distinct sound.
- With former AMG boss Tobias Moer having replaced CEO Andy Palmer earlier this year, the Gaydon, UK-based auto company hopes to climb out of its sales slump.
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It’s far more complicated, and more expensive, to manufacture a modern automobile than most of us could ever imagine. This is doubly true for those scratching out an existence at the ultra-luxury margins of the industry, where development costs are rarely ever recouped by volume sales and product decisions have