January 19, 2021
car

Lyft expands services in Denver to offer car rentals

The popular ride-sharing app Lyft expanded its repertoire in Denver this month by launching a car rental service, company representatives say.

“We’re on a mission to make it easier for people to get around without owning a personal car, and a nationwide rental car offering is an integral part of our transportation vision,” Henry Imber, head of Lyft Rentals said in a statement. “Whether going across the city or across the state, renters have a seamless way to reserve their next rental.”

The pilot Lyft Rentals launched in California late last year, Imber said, but this summer the company expanded to other cities across the country, landing in Denver earlier in September. Customers can rent vehicles through the existing Lyft app, which connects users to partnering car rental company Sixt.

“Unlike other rental car companies, they will select the exact vehicle they want prior to pickup,” Imber said. “When they

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