October 20, 2020

Tesla will struggle to make $25,000 car compelling, says auto expert

  • Elon Musk said last month that Tesla will sell a $25,000 car “about three years from now.” 
  • The company has long worked to bring down its prices, and announced multiple innovations to help it get there at its “Battery Day” presentation last month. 
  • But those innovations may not be enough to create a vehicle customers are still willing to pay for, says auto manufacturing expert Sandy Munro. 
  • Visit Business Insider’s homepage for more stories.

Elon Musk had plenty of innovations to show off at Tesla’s Battery Day in September.

Advancements in battery design, chemistry, and even manufacturing processes should help the company bring down costs while producing more total power output and increasing factory efficiency. Coupled with factory automation improvements from the days of “production hell” and the infamous tent, Tesla should be able to produce a car that sells for $25,000 in around three years, Musk said.

It would

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Mark Rosenker, transportation safety expert who served George W. Bush, dies at 73

Mr. Rosenker chaired the country’s accident investigation agency from 2005 to 2009, leading the National Transportation Safety Board through investigations that examined the catastrophic collapse of a bridge over the Mississippi River as well as the plane crash that killed millionaire adventurer Steve Fossett.

He later joined CBS News as a radio and television analyst, founded a transportation-safety consulting group and was appointed one of the first members of the Washington Metrorail Safety Commission, an independent oversight group for the regional transit agency.

Mr. Rosenker, who had called Metro’s worker-safety record “unacceptable” during an NTSB investigation of a fatal train accident in 2006, recently completed a term as vice chairman of the safety commission. The group issued a scathing report in September calling Metro’s rail operations center a “toxic workplace,” with a culture that was “antithetical to safety.”

Like his father, Stanley, a transportation expert who rose to become an

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