What do automotive shoppers really want?
A few years ago, those who kicked the tires on new vehicles might have prioritized fuel efficiency, comfort, or perhaps horsepower.
Today, it’s all about the tech.
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“The race never ends to develop ‘must have’ vehicle technologies,” says Kristin Kolodge, executive director of driver interaction and human machine interface research at J.D. Power. “New technology continues to be a primary factor in the vehicle purchase decision.”