While the COVID-19 pandemic shook the world and the e-bike industry with it, the pandemic also led to a huge surge in electric bicycle sales.
Nearly every company that offered electric bicycles soon found themselves with empty shelves and warehouses.
Between people being at home with more time on their hands, riders exiting lockdowns and itching to spend more time outdoors, and commuters looking for socially distant ways to get to work while avoiding public transportation, e-bike sales have never been higher.
But now that’s created a new problem in the industry: supporting all of those customers.
Large e-bike companies who count their customer base in the thousands and tens of thousands were already tasked with managing a carefully orchestrated customer service balance.
But now those systems have been pushed past the breaking point as countless new riders receive bike boxes at their doorstep, a small portion of which inevitably